The Psychology of Memory and the 2016 Election

Posted on Categories Discover Magazine

An intriguing new study uses the 2016 US Presidential election as a tool to examine the organization of human memory.

The results show that events that occur around the same time are linked in memory. Remembering one past event tends to trigger the recall of other memories from that time. This chronological clustering makes intuitive sense, but it’s a theory that’s been debated in psychology for a while, under the name of the temporal-contiguity effect (TCE).

According to the authors of th

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