Scotch pines on a Christmas tree farm in northern Michigan. (Credit: Bert Cregg, CC BY-ND)

Environmentally conscious consumers often ask me whether a real Christmas tree or an artificial one is the more sustainable choice. As a horticulture and forestry researcher, I know this question is also a concern for the Christmas tree industry, which is wary of losing market share to artificial trees.

And they have good reason: Of the 48.5 million Christmas trees Americans purchased in 2017, 4