Posted on Categories Discover Magazine
Earlier this week, BuzzFeed published a detailed investigation of a prominent food psychologist who massaged and manipulated data to produce media-friendly results. You’ve probably heard of some of Cornell University professor Brian Wansink’s studies. There was the one with the “bottomless” soup bowl that refilled itself while subjects ate, to study portion control; the one about characters on cereal boxes making eye contact with kids from grocery-store shelves; and so on. Several of Wansink