Scientists Discover Genes Causing Age-Related Hearing Loss

Posted on Categories Discover Magazine

Even though our ears get bigger as we age, our hearing tends to fade. This ironic problem is common and gets progressively worse the older we get. An estimated 25 percent of Americans between the ages of 65 and 74 have disabling hearing loss. And losing hearing can mean having a hard time understanding what people are saying, which can lead to social isolation and depression. Although the tendency to lose hearing in old age gets passed on from generation to generation, little is known abo ...read more

Workplace Wellness Programs Change Some Behaviors But Not Outcomes

Posted on Categories Discover Magazine

Turns out workplace wellness programs don't work so well. According to a large-scale study over 18 months — the first of its kind to study the issue — initiatives intended to help employees get healthier and more productive, and cost the boss less money, have decidedly lackluster results. Some employees did adopt better behaviors — or at least said they did. However, health outcomes and productivity did not change, and there was no benefit to the company's bottom line ...read more

PepsiCo Partnered With a Russian Start-up Trying to Create Orbiting Billboards

Posted on Categories Discover Magazine

The idea to launch billboards into space may have seemed like just another marketing gimmick. Back in January, Discover first reported on a Russian start-up company named StartRocket that said it wanted to use swarms of mini satellites called CubeSats to project ads on the night sky from low-Earth orbit. Readers reacted harshly to the announcement. Some called it “repulsive.” Others urged boycotts of any company that took them up on the offer. But the beverage giant PepsiC ...read more