A recent call from British Member’s of Parlaiment to put a 25 pence levy on disposable coffee cups, and bans on plastic products cropping up across the country, show that the UK is getting serious about tackling collective individual behavior which threatens the environment.

Large-scale programs aimed at changing people’s behavior are rare – but they do happen. Take Britain’s various carrier bag charges, for example, which led to plastic bag use in England falling by 80 percent in just on