Science isn’t all about curing cancer and traveling to black holes. The big questions are important, but the scientific method is also useful for figuring out the best way to approach, and even solve, specific problems.

Sometimes those specific issues involve engineering the perfect material for the job, or finding out which paint absorbs radar waves the best. Sometimes it’s a bout making better ads.

As you can imagine, a lot of money rides on knowing the answers, so it’s a very big de